Gazzetta dello Sport claim the Milan derby being played at 12:30 to suit the Chinese is an inevitable turning point in Serie A coverage worldwide. Potentially there could be 333 million viewers from China, where the game will be broadcast at 18:30. Italy needs to catch up with England and Spain, whose top leagues have adapted kick off times for the purpose of suiting Asian markets. This is a historic first step for Italy as the business world changes and they must not look back.

Source: FCInterNews.it

Gazzetta: The reasons for the 12:30 Milan derby

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